From the course: Strategic Thinking for Growth Marketers
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Segment target markets
From the course: Strategic Thinking for Growth Marketers
Segment target markets
Knowing your audience is critical. Think about your own experiences as a customer. What makes you stop and take notice? In this lesson, step into your prospects and customer shoes. You'll identify how to segment your target market for more focused and successful growth marketing efforts. First, your audience matters. When you take a thoughtful and personalized approach, no matter what industry, size of the company, or seniority of your target prospects, you will always make a bigger impact. Next, review how to segment your market. Think about your target market. Group them into categories based on specific problems you're trying to solve, and define how you can best serve these use cases. Then map out what this customer journey looks like. This could be in the form of words or visuals. I personally find the visual route more useful and stakeholders often do as well. Visuals provide a tangible artifact to respond to, like physical or digital whiteboards or sticky notes. Going through…
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