From the course: Strategic Thinking for Growth Marketers
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Explore viral growth tactics
From the course: Strategic Thinking for Growth Marketers
Explore viral growth tactics
If I ask you what your all time favorite commercial is, what first comes to mind? Now think about why that commercial comes to mind. How did it grab you? Let's unpack that thought and find what gives a campaign the potential to go viral. In this lesson, you'll be able to identify the attributes for creating campaigns that have the potential to go viral and leverage network effects for growth. First, you have to evoke emotion. When you spark an emotion, you are more memorable. You can cement your content in people's minds if you make them feel, whether it's joy, empathy, curiosity, or inspiration. And you will be remembered. You want the content to be so good it is immediately liked and shared by your audience. Next, it really helps to be entertaining. While this isn't a requirement, it will absolutely help give your campaign the potential. Don't just speak to people, but try to connect with them via your story and how you portray it. You only have a few seconds to hook your listener…
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