From the course: Storytelling for Social Media using Adobe Spark Video

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Gathering assets

Gathering assets

- [Instructor] Now that we've designed the key visual elements of our brand identity, let's start taking a look at our assets so that we can begin making our videos. I'm going to go into exercise files and then assets, and I have a number of folders in here, I got most of this from the Wheels4Water team, so we're very lucky to have some nice assets to work with. I'm going to start here in B-roll, this is just the main visual video footage that we're going to use for our projects, and I've got Africa and biking. Let's take a look in Africa first. We have landscape okay, so we have some beautiful videos of the African landscape here, okay a lot of them are flyovers, I have people, and we've got some nice closeup imagery of people of Africa, and this can really help lend a very personal, intimate connection to our cause. We have slo-mo, so all of this stuff was shot in slow motion and you know you use slow motion when you want to bring some poignancy, some focus to a particular point…

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