From the course: Social Media Marketing Trends

Unlock this course with a free trial

Join today to access over 24,600 courses taught by industry experts.

Video content continues to be a key investment

Video content continues to be a key investment

From the course: Social Media Marketing Trends

Start my 1-month free trial Buy for my team

Video content continues to be a key investment

“

(bright music) - [Narrator] People now spend just as much time watching videos on social media as they do watching traditional TV. According to a study by the Consumer Technology Association, user generated videos on social media account for 16% of weekly media hours consumed by Americans compared to 18% of time spent watching traditional TV. And this isn't limited to the U.S. as 25% of global internet users age 16 to 64 have watched a video from a brand each month, demonstrating that videos popularity continues to soar. There's a few reasons why video is so popular across social media and important for brands to prioritize in order to stay relevant. First off, watching short videos on social media is a more seamless experience than reading text or viewing images, requiring less effort for people to absorb your message. Plus, a video allows you to quickly provide more context and details on a topic across a few seconds or…

Contents