From the course: Social Media Marketing Trends

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Releasing an educational series on social media

Releasing an educational series on social media

From the course: Social Media Marketing Trends

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Releasing an educational series on social media

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(upbeat music) (upbeat music fades) - [Instructor] Technology has significantly changed the way we learn. Case in point, you're taking this LinkedIn Learning course right now from wherever you are in the world to further your education at your own pace. Social media also provides opportunities to learn about subjects from a variety of experts, companies, and institutions, even on topics you weren't seeking out directly. But it's rare that you learn on social media by following an ongoing series. That's because the algorithms often serve you one-off posts based on what you're most likely to interact with, not necessarily the next installment of content you've previously enjoyed. And for the time being, consumers aren't returning to social media to continue a content series like they would return to Netflix to watch the next episode of their favorite show. The way social media has been designed and users'…

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