From the course: Social Media Marketing Trends

Unlock this course with a free trial

Join today to access over 24,600 courses taught by industry experts.

Original social media content gets priority

Original social media content gets priority

From the course: Social Media Marketing Trends

Start my 1-month free trial Buy for my team

Original social media content gets priority

“

(upbeat music) - [Narrator] Retweets shares, duets, stitches, clips, and remixes. These are all features that allow you to reimagine an existing message on social media by sharing it and adding in your own commentary. Sometimes you're supporting the original message, refuting it, or adding a completely new take to the subject matter, changing the context of the original content entirely. This is an effective way to bring your company into a relevant conversation, potentially earning visibility and engagement from a new audience. For example, reacting to a tweet about a popular album called "Sour Breaking Spotify Records" Sour Patch Kids, the candy retweeted it saying, "Wow, and on my birthday, no less." This moment of quick commentary was meant to be funny, witty, and bring the brand into a culturally relevant moment on Twitter. Repurposing the content of others has become quite popular across many social networks…

Contents