From the course: Social Media Marketing Trends

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Hosting podcasts on social media

Hosting podcasts on social media

From the course: Social Media Marketing Trends

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Hosting podcasts on social media

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(upbeat music) - [Instructor] Podcasts are really effective at holding a listener's attention. Even though you might be taking a walk or folding laundry while listening, it's the primary task you're focused on for at least a few minutes, which is a key opportunity for businesses. A major challenge of having your own podcast is building an audience for your show. Given there's over 2.4 million Apple podcasts you're competing with. Social media is a particularly effective means of promoting a podcast, and in some cases even hosting your show in another format for increased distribution. While publishing audio excerpts from a podcast episode on social media is a common tactic, what's gained popularity recently is releasing a version of a full podcast on YouTube. Sharing both the audio and the video from each episode of a podcast on YouTube is a way of repurposing the show in a different format and an opportunity to…

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