From the course: Social Media Marketing Trends

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Brand activations on Roblox

Brand activations on Roblox

From the course: Social Media Marketing Trends

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Brand activations on Roblox

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(fun music) - [Presenter] The media, entertainment and social media landscapes are more fragmented than ever. Thus, platforms that are able to attract a large audience and engage them consistently for long periods of time are all the more valuable destinations for advertisers. That's why Roblox present such a large opportunity for brands as it's over 43 million daily active users spend approximately two and a half hours per day using the service. Roblox is an online gaming platform with over 40 million games, all made by its users as everyone has the ability to create and monetize their own games or play games from others. Offering a suite of game development tools helps to remove some of their friction behind producing a video game while helping the platform continue to grow and scale quite quickly. Even though the games are free to play, they are often monetized by offering in-game purchases. The platform has grown…

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