From the course: Social Media Marketing Trends

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Maximizing Apple Business Connect

Maximizing Apple Business Connect

From the course: Social Media Marketing Trends

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Maximizing Apple Business Connect

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- [Instructor] It's estimated that Apple's iPhone commands 56% of the mobile market in the U.S. As a business, particularly one with physical locations, it is certainly beneficial to show up across Apple's ecosystem to tap into this vast audience. Apple Business Connect enables your organization to manage a listing for your business and communicate with customers across Apple Maps, Wallet, Siri, and caller ID. It's a competitive offering to Google Business Profile, which similarly allows your business to set up a free presence across Google Maps and the other services across their platform. Whether you prefer Apple's iPhone or Google's Android, it's smart for your business to maintain a presence on both platforms, as most U.S. consumers use one or the other. To get started with Apple Business Connect, you need to verify your business and set up your profile with your hours of operation, phone number, address, logo, photos, and more. As you're creating the account for your physical…

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