From the course: Social Media Marketing Trends

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Opportunities for businesses on Bluesky

Opportunities for businesses on Bluesky

From the course: Social Media Marketing Trends

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Opportunities for businesses on Bluesky

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- [Narrator] Bluesky has recently passed 25 million users during its growth spurt as an alternative choice to using X, previously known as Twitter. As a social network, Bluesky is similar to X or Threads given its primarily a destination for sharing text-based updates, but there's a few differences marketers should be aware of. Bluesky's stated mission is to not be controlled by one company or billionaire, but offer a social media service customized by many contributors, primarily the users using the platform. With that said, the service is ad free at the moment to avoid being inundated with marketing and becoming too reliant on revenue from advertisers, instead opting for paid user subscriptions eventually. A big difference is it's a decentralized platform, meaning there's more transparency and access to the service's infrastructure. Because of this, you have more control over your data as a user to potentially transfer your…

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