From the course: Social Media Marketing Trends

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Stand out with mixed-reality CGI social ads

Stand out with mixed-reality CGI social ads

From the course: Social Media Marketing Trends

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Stand out with mixed-reality CGI social ads

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- [Instructor] You're scrolling through your TikTok or Instagram and you see something unexpected, like two gigantic Puma branded soccer balls as big as a building bouncing across a city street. This is a mixed reality CGI ad on social media made up of both real video footage of city landmarks and computer animated elements interacting together for a very lifelike result. Luxury apparel brands like Jacquemus, Balenciaga, and Jimmy Choo as well as Baskin Robbins, the NBA and Barbie, have all leveraged these short duration CGI social videos to make a splash. For example, makeup brand, Maybelline published a video on TikTok and Instagram where London's iconic tube and red buses are adorned with enormous eyelashes and use an equally huge mascara wand as they pass by the subway station and drive down the street. This larger than life video is entertaining and promotes the brand's products in familiar locations, but has also…

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