From the course: Social Media Marketing Trends

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Connecting with Pinterest's audience

Connecting with Pinterest's audience

From the course: Social Media Marketing Trends

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Connecting with Pinterest's audience

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(upbeat music) - [Instructor] When most people come to Pinterest, they're not exactly clear what they're looking for. According to their own internal data, 96% of top searches on the social channel are unbranded, meaning people are still early in their search for a product and haven't started narrowing down the options to focus on a particular set of brands just yet, and that is what's special about Pinterest. It's a social network organized around the discovery of new products and ideas, whether you're looking for inspiration for your wedding, living room decor, or next vacation. It's different from using a search engine like Bing or Google, as it's a more visually compelling starting point for a search, helping make the discovery process more enjoyable and inspiring. That's the unique opportunity for brands, getting your products discovered by inspiring new audiences. Shoppers on Pinterest outspend users on other…

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