From the course: Reinventing the Product (Blinkist Summary)
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Heading certain digital imperatives
From the course: Reinventing the Product (Blinkist Summary)
Heading certain digital imperatives
- [Instructor] Think number one. Any business eager to grow in today's marketplace must heed certain digital imperatives. Let's say you want to hang up a piece of art in your living room, you could buy a drill and all the materials to do it yourself. If you're handy, that might be the way to go, but it could also be time consuming and expensive. A better alternative might be to hire a company that already has all the materials and promises to hang your new painting quickly and perfectly. These types of companies represent the future. Rather than selling products, they sell outcomes. This move from selling products like hammers and nails to selling services and outcomes hasn't been easy for many legacy businesses used to doing things as they've always been done. These businesses need to consider certain digital imperatives if they're to experience growth and prosperity in the years ahead. The first of these imperatives is…