From the course: Persuasive Coaching

Coaching with influence

From the course: Persuasive Coaching

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Coaching with influence

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- Coaching has rapidly become the way most successful companies engage their employees, because they realize it's more effective than traditional performance management. As a coach, to be as effective as possible, you need to understand how people think and behave. That's where the psychology of persuasion comes in. Persuasion helps you present your good ideas and feedback in the most compelling way possible. I'm Brian Ahearn, and I've been teaching people about ethical influence and persuasion for the past 15 years. I've been a coach to regional vice presidents and sales managers across the country. In this course, you'll learn some of the basics when it comes to influencing and persuading people. Case studies throughout the course will help you see how to apply that skill in the coaching process. Every time you interact with another human being, psychology comes into play, and when you're hoping to change their behavior, that's where understanding persuasion is essential. I hope you'll take what you learn in this course and apply it with those you coach, so they can enjoy more professional success and personal happiness.

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