From the course: Performing User Experience Audits
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Define your business objective
From the course: Performing User Experience Audits
Define your business objective
Let's cover the initial important steps to prepare for a successful UX audit. As the first step before immediately jumping into UX audit, I always suggest getting clear on the business objective. A business objective is a clear goal that guides the direction and purpose of a company's efforts. In a UX audit, a business objective sets a clear direction and purpose for the whole process, ensuring that your efforts lead to meaningful product improvements. By defining the business objectives up-front, we establish a concrete plan that guides every step of the UX audit process. So how can you define a business objective for your UX audit? So first, review your company goals. Start by understanding what your company aims to achieve to see the big picture. For example, it could be boosting sales, expanding your market reach, or enhancing your brand's image. All of these goals provide the big picture. To give you a concrete example, a business objective could be to increase newsletter…
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