From the course: OMCA™ Certification for Digital Marketers Test Prep
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Defining analytics terminology
From the course: OMCA™ Certification for Digital Marketers Test Prep
Defining analytics terminology
- [Narrator] Analytics is a major part of the OMCA exam as it is the measurement of all the other activities you're doing. Of course with this section comes a healthy dose of terminology, but you'll have heard many of these terms already. To start, you may still hear people use the term hits to describe how popular the website is. Unfortunately, it only refers to how many files have been downloaded from your web server. So for accuracy's sake, please don't use this term. Let's start with people coming to your website. Obviously a visitor or user, and these terms are used interchangeably, is one who comes to the website. If this is the first time you've visited it makes you a unique user. If you've returned within a measurable timeframe then you are a returning visitor. How visitors find a website is very important in analytics. If they came from another website that is called a referral, meaning they were referred to your…
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