From the course: Navigating Challenges in Nonprofit Management

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Create low-cost marketing strategies

Create low-cost marketing strategies

From the course: Navigating Challenges in Nonprofit Management

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Create low-cost marketing strategies

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A few years ago, I was part of a group supporting an underserved population in my community. Through observations, we concluded their greatest need was better healthcare access. We began planning advocacy efforts, but soon realized we should first ask the community about their priorities through focus groups. To our surprise -- -- and embarrassment -- -- they disagreed, stating their most urgent need was effective one-on-one tutoring for their children. While after-school programs were available, parents wanted personalized tutoring to address each child's unique challenges. Well-managed programs are essential for achieving a nonprofit’s goals, ensuring resources are maximized and impact is measurable. In this lesson, you'll see how to design, implement, and evaluate nonprofit programs that align with the real needs of the communities you serve so you can avoid the mistake we almost made. A multi-talented program manager is key to this process, providing oversight from start to…

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