From the course: Measuring Learning Effectiveness

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Brinkerhoff's Success Case Method

Brinkerhoff's Success Case Method

- Kirkpatrick's four levels of evaluation and the Phillips ROI model are the most well-known training evaluation models. But the success case method is another approach worth exploring. The success case method was developed by Robert Brinkerhoff to address a common challenge. In most training programs, a few participants do much better than others. Here's the results for a typical training program. The success case method identifies what the people on the far right of the curve are doing differently, so we can get everyone else to do that too. To use the success case method, you build what's called an impact model. This starts with the business goals for the training, and then works backwards. The impact model creates a clear map of how the training can benefit the business. Let's look at an example. Let's say a real estate company wants to train its building engineers to maintain their buildings in an…

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