From the course: Marketing on YouTube
Join today to access over 24,600 courses taught by industry experts.
Choose a content marketing strategy for YouTube
From the course: Marketing on YouTube
Choose a content marketing strategy for YouTube
- When using YouTube for marketing it's important to understand what some of the most effective content strategies are before you begin creating content. So when we talk about content marketing, it's important to make sure that you know your audience and that you're producing content that's relevant to that audience. We also want to make sure that we're engaging the audience and providing value to them. With content marketing, it's always important to provide value to the viewer. If you provide value to the viewer that viewer is going to be more likely to share your video, more likely to tell their family and friends about the product or service, and it's going to enhance your brand reputation. That being said, it's also important to include clear branding in your videos. Make sure that the viewer knows what the product or service is that you offer, who your organization is, and where they can go to find out more.…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.