From the course: LinkedIn Ads: Smart Tips and Tricks That Drive Results
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Integrating performance reporting: LinkedIn Campaign Manager - LinkedIn Tutorial
From the course: LinkedIn Ads: Smart Tips and Tricks That Drive Results
Integrating performance reporting: LinkedIn Campaign Manager
- [Instructor] Do you need to connect your campaign results to your business results? Most marketers need to show the impact of their campaigns. So in this video, I'll show you how to export and automate your reports from LinkedIn Campaign Manager, and integrate them with third party tools for deeper analysis. First, you can export your campaign data from LinkedIn Campaign Manager on any screen. Just click on the Export button here on the right hand side. From there, there are lots of options, including campaign performance, ad performance, and demographics. This export is useful for custom analysis, but it is a manual process. Tools like Supermetrics and Power My Analytics can automate LinkedIn data exports and consolidate them with data from other platforms, including your CRM. This automation saves time and provides a comprehensive view of your marketing performance across channels. From there, you can chart your performance data in tools like Google Sheets or Looker Studio to…
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