From the course: How to Measure LinkedIn Social Selling to Pipeline
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Regular social selling performance reporting to management - LinkedIn Tutorial
From the course: How to Measure LinkedIn Social Selling to Pipeline
Regular social selling performance reporting to management
- [Narrator] As a wrap up, let's talk about the importance of regularly updating management with key social selling insights. The impactful reports on metrics to management are lead conversion rates, pipeline contributions, and influenced revenue. Plus, to top it off managements do like an impactful story from the initiatives you're running. That could be ad hoc stories of meeting booked or large clients attracted. Combining both data-driven reports and those ad hoc stories will help you paint a clear picture of social selling impact on the revenue goals. Keeping leadership informed demonstrates the value of these efforts, but also builds trust in social selling as a strategic investment. When management sees the connection between social selling activities and overall business growth, it becomes much easier to secure ongoing support and resources. It also keeps social selling top of mind. Ultimately, it positions social selling as an essential part of the sales and marketing…
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