From the course: How to Measure LinkedIn Social Selling to Pipeline
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Integrate social selling to campaigns that lead to lower CAC - LinkedIn Tutorial
From the course: How to Measure LinkedIn Social Selling to Pipeline
Integrate social selling to campaigns that lead to lower CAC
- [Instructor] Let's discuss how to integrate social selling to campaigns that lead to lower cost of acquisition. Social selling focuses on building genuine, early-stage relationships with your potential buyers, which means creating trust and credibility that leads to more effective long-term connections. Unlike traditional acquisition tactics like paid ads and cold outreach, which can be costly and intrusive, social selling nurtures leads gradually, engaging them with relevant content and addressing their needs without the hard sell. Successful social selling balances the visible content created by your company, which is often the type that can be sponsored by a company or other way around. You'd be reusing company-created content to amplify its visibility to your network. On the other hand, valuable content focuses on what your buyer cares about, discussing the problems they're trying to solve that show you as a thought leader, and those are not necessarily mentioning your own…
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