From the course: How to Build and Execute a Successful Data Strategy

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Creating awareness and understanding of data strategy across the organization

Creating awareness and understanding of data strategy across the organization

From the course: How to Build and Execute a Successful Data Strategy

Creating awareness and understanding of data strategy across the organization

- Gone are the days when decisions were based on gut feelings or intuition. Data is one of the most valuable assets in the world. Leveraging its power requires that it is embraced, not just on the leadership level, but throughout the organizational culture. I want to explore how you can create awareness and understanding of why nurturing a data-driven strategy should be one of your top priorities when building a data strategy. It is important to start with the why. To do this, I start by clearly explaining the importance of data to the business and how it will be used to drive decision-making, improve efficiency, identify trends, and ultimately impact the bottom line. In my experience, it is crucial to share success stories from other companies, preferably in the same industry as yours. Identify key champions within the organization that are enthusiastic about data and want to advocate a data strategy. This can help spread enthusiasm, especially if they can influence others, engage…

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