From the course: Five Digital Marketing Strategies to Drive Conversions
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Personalize customer experiences
From the course: Five Digital Marketing Strategies to Drive Conversions
Personalize customer experiences
Remember when Nike offered a limited selection of shoes compared to the vast categories and styles available today? It's a great example of how personalization has evolved and grown over time. In this lesson, you will identify the steps for creating personalized customer experience, recognize how to effectively segment your audience, leverage techniques to deliver personalized content offer, and how to use data to improve personalization efforts. First, you will need to recognize the personalization means in digital marketing. Personalization is a process of tailoring product, services, and communication to individual customer based on their preferences, behavior, and demographic. Personalization can create a more relevant and engaging customer experience when done effectively. So how do you put personalization into practice? You can start with segmentation. Segmentation is dividing the audience into a smaller group based on shared characteristics. This help deliver more relevant…
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