From the course: Email Marketing Foundations
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What to know before getting started
From the course: Email Marketing Foundations
What to know before getting started
- I want to get you thinking like an email marketer. Get your notebook and pen ready, or use a notebook tool directly under this video player. Now, we know that email marketing is a digital marketing strategy that involves sending emails, like newsletters, to a targeted audience and that audience being your customers or potential customers who opted in to receive them from you. The tricky part is often not how to send, platforms like MailChimp make that easy, but instead, what to send. Knowing what content to send is where most email marketing strategies fall apart. The list of subscribers who have opted in to receive emails from your business are expecting to get emails from you, but more importantly, they're expecting to receive emails that are valuable and helpful to them in some way, and you need to know what that content is. Of course, we will talk all about how to create an email strategy, marketing automations, and more in future videos, but for right now, I want you to be…
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