From the course: Digital Transformation for Leaders in the AI Era
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Evolving a digital strategy
From the course: Digital Transformation for Leaders in the AI Era
Evolving a digital strategy
- Here's a challenge for you. Consider a digital transformation initiative you led, were involved in, or watched from the sidelines. Pause and write down 10 words that describe the initiative. Now, examine the words you chose. Did you select how and what words? Maybe migrating an app to the cloud, executing a marketing campaign, or developing an AI model? Or did you focus on the customers, the value proposition to them, and the initiative's strategic business value? Transformation should answer the who, why, and why now questions well before the what and how, and how you should talk about them with your stakeholders and teams. If you focus on the what and how, you may be transitioning rather than transforming, which can limit the support and investment for your big ideas. I want to help you articulate a digital vision for the initiative you are working on or would like to propose. I recommend crafting a one-page vision statement, because anything longer is complicated to create and…
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