From the course: Digital Transformation Blockers and Enablers

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Digital capability frameworks

Digital capability frameworks

- How can you keep your people ahead of the tech curve? How do you start to understand what key skills your people need? One of the key blockers in any transformation program is the evolving technical skills and capability needs of your people. There's been a global talent shortage in digital skills for the last decade. A robust way to help your organization tackle the increasing need for digital technical skills is to develop a digital capability framework. You can do this by team type or overall. A common area that moves fast is digital marketing, as technologies are evolving fast here to enable hyper-local information or personalization. Here is a tried and tested system and process to evolve your digital capability. Start with understanding the different disciplines needed in a team. In marketing, you may look at organic social media, paid advertising, campaign management, and content design as key disciplines. Under each discipline, there are three stages of execution, how you…

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