From the course: Designing Agentic AI Products (No Code Required)

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Campaign management marketing applications

Campaign management marketing applications

- Campaign management is another area where agent AI is perfect and can help the campaign manager. The campaign can be an email campaign or social media campaign, or a B2B campaign using events or a workshop. In any campaign, traditionally, the campaign is set up with a set of outreach to customers using some creatives and copy. The customer segment to target for the campaign is selected using traditional AI to build out customer segments, and the next best click is predicted and a channel is selected to send out the campaign. The campaign response data is studied to decide on the next step of engagement or a new segment of customers. Can you see how agent AI will break down this task into steps? Well, agent AI can do each of these steps and reason to decide on the success of each campaign and optimize the copy, creative, and channel by iterative testing for customer response to arrive at the optimal combination that meets the campaign goals in the most cost-effective way. The third…

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