From the course: Design Aesthetics for Web Experiences

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Improving readability with figure-ground

Improving readability with figure-ground

From the course: Design Aesthetics for Web Experiences

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Improving readability with figure-ground

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- [Narrator] Get ready to explore another principle, which can be used to focus the user's attention, improve text readability, and streamline the user experience toward their intended goal, such as finding information or purchasing a product or service. The fifth Gestalt theory principle here is called figure/ground. Of the six principles, this is the most widely recognized and understood. In the fields of art and design, we often talk about the main subject as the figure and its setting as the ground. Figure/ground, in this instance, refers to this idea that our minds identify the figure as separate from the setting. In most circumstances, our brains will notice the figure, or foreground, first. Let's explore the concept of figure/ground. As we learned earlier in this course, shapes can be positive or negative, affecting our sense of space and allowing us to toggle visually between them, like that famous figure ground illusion of the two faces, forming the shape of a vase. Here, the…

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