From the course: Creating a Great Candidate Experience

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Leveraging social media for a great candidate experience

Leveraging social media for a great candidate experience

From the course: Creating a Great Candidate Experience

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Leveraging social media for a great candidate experience

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Imagine you're scrolling through your social media feed and come across a captivating video that brings a company's vibrant culture to life: employees genuinely enjoying their work, celebrating their achievements, and sharing their stories. Wouldn't you want to be part of such an inspiring organization? In today's competitive landscape, a weak employer brand can easily turn away top talent, so it's crucial to highlight your company's culture, share employee testimonials, and showcase a positive work environment. Let's kick things off by showcasing your company's culture with authentic content that truly reflects your core values. I recently chatted with an HR leader who shared how they post weekly videos on LinkedIn, Instagram, and Facebook, featuring employees talking about their favorite projects. This approach really boosted their online presence and led to a whopping 30% increase in applications from candidates who felt a genuine connection to the company culture. Now let's talk…

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