From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth

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Planning and creating a high-converting funnel

Planning and creating a high-converting funnel

From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth

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Planning and creating a high-converting funnel

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- Today we're talking about how to build a funnel from scratch. If you have a funnel or if you are thinking about building a funnel, this video is for you. I'm going to break down every single step and everything you need to do to, not just create a funnel, but a high converting one. Open a Google Doc or a Word doc or Notes or wherever you can write stuff down, and answer the following questions. What is the goal of your funnel? The one goal? Now, the goal could be anything. Getting demo requests, booking consulting clients, getting people to join your email list, selling a course, selling a template, a worksheet, getting people to download your lead magnet. What is the one goal, and only one, of your funnel? Next, the audience. I want you to write down exactly who you are speaking to. Now, let me be clear: if you're speaking to everyone, you're speaking to no one. You have to be very, very specific about who you are talking to. I'm not just talking about age, gender, or geographical…

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