From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth
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How to use emotional targeting to optimize your emails
From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth
How to use emotional targeting to optimize your emails
- Let's talk about increasing conversions through email marketing. If you're sending emails as part of your marketing strategy and you are trying to get more people to open your emails, click through from your emails, and buy from your emails, this is what we're going to discuss today, how to get more of each, how to get more people opening your emails and waiting for your emails to show up in their inbox, how to get more people to click on every email you send them, and how to turn those clicks into sales using something I like to call emotional targeting. Here's the thing about email marketing, if you take a look at your inbox right now, you are probably going to cringe. There are so many emails in there. Everyone is trying to grab our attention. Everyone has some sweet deal they have to get us to look at, and it is so tiring. I spend half my day just deleting emails from my inbox. Seriously, I'm a zero inbox kind of person. It is exhausting. So in a world where our inboxes are…
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