From the course: Content Strategy in the Age of AI

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Creating unified visual assets with AI

Creating unified visual assets with AI

From the course: Content Strategy in the Age of AI

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Creating unified visual assets with AI

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When learning about a new brand or service, did you know that 91% of audiences seek out visual content as their primary, secondary, and tertiary forms of information gathering? Because of this, it's important to unite that content around a single visual aesthetic, ensuring that your audience has a seamless experience across your content ecosystem. But as we've seen, text-to-image generators sometimes fall short on consistency. Luckily, Midjourney has some solutions that we can use to fix this. Let's go over how we can create unified visual assets, starting with a method that we've already touched on, style references. The style reference option in Midjourney is very straightforward, and it's an especially great solution when producing branded hero images, lifestyle images, memes, social content, and images for presentation decks. We've already discussed how selecting the character icon in a prompt image helps with character consistency. By selecting the paperclip icon, you can deliver…

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