From the course: Consumer Behavior Analytics for Marketing

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Remarketing and customer touch points

Remarketing and customer touch points

From the course: Consumer Behavior Analytics for Marketing

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Remarketing and customer touch points

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- Imagine you're getting ready for a flight in the morning. You want to take a new book to read. Set it aside while you pack, but as you're grabbing your suitcase, glasses, and phone, you forget the book. We all have things we mean to get back to, but don't. In marketing, consumers need reminders that they're interested in our products, encouraging them to check back when they're ready to shop. You can do that with remarketing and data-driven customer journey mapping. With data, we can identify customers who've been on our website, understand what they browsed, and target them with reminders to return. We have all seen remarketing ads. Those ads that show you products you just viewed on a website, now following you around wherever you browse on the web. Those are remarkably effective. According to recent research from Constant Contact, "Brands that use remarketing have 161% higher marketing ROI than brands that don't." Remarketing tracks user visits to specific pages on your website…

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