From the course: Consumer Behavior Analytics for Marketing

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Individual data: Getting personal

Individual data: Getting personal

From the course: Consumer Behavior Analytics for Marketing

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Individual data: Getting personal

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- Consumers expect to get a super personalized experience every time they go online, whether it's shopping, connecting with brands on social media or in their email in-boxes. While marketing personalization is older than the web itself, customer data has made hyper-personalization more possible than ever. According to McKinsey, 76% of consumers actually get annoyed if they don't receive personalized communication, and Google found that 90% of marketers think personalization makes their business more profitable. With personalization being this critical, brands need to get smart about using individual customer data. Your brand can use individual customer data for a range of marketing activities. Re-marketing, for example, where you can identify specific website visitors and target them with ads showcasing products they viewed on your website. You can also personalize email offers based on past purchases, and it can be used to personalize the website experience itself, showing customized…

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