I am an adjunct professor teaching an Introduction to Advertising and Brand Strategy course. This micro-course is an excellent, accessible explanation of demographic, psychographic, and behavioral data and how to apply these concepts in marketing work. Well done! I assigned the micro-course to my class for homework. Since it is an hour-long course, I would have appreciated seeing a few chapter quizzes woven in for comprehension checks. You might also beef up the exercise files beyond the sample data ethics statement. Thanks, Christina Inge, for your fabulous work.
Consumer Behavior Analytics for Marketing
With Christina Inge
Liked by 79 users
Duration: 55m
Skill level: Beginner + Intermediate
Released: 2/13/2025
Course details
In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—shows you how to leverage consumer data to enhance your marketing strategies and engage customers effectively. Discover the power of demographic, psychographic, and behavioral data in tailoring your marketing efforts. Learn to create personalized campaigns, manage customer data ethically, and comply with global privacy regulations. Find out how to implement a data-driven customer journey mapping and use remarketing to re-engage potential customers. Understand the value of creating a data ethics statement to ensure responsible data use within your organization. Benefit from industry insights, practical examples, and actionable steps to optimize your marketing efforts. By the end of this course, you'll be equipped to build trust with your customers and achieve sustainable growth through data-driven marketing strategies.
Skills you’ll gain
Earn a sharable certificate
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Daniel R. W.
Daniel R. W.
Digital Content Producer | Professor | Web Developer | PM | Web Writer | Copy Editor | Proofreader | QA
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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