From the course: Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics
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Augmented analytics
From the course: Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics
Augmented analytics
- [Instructor] Augmented analytics is another domain that is gaining prominence in business analytics. What is augmented analytics? It is the process of using statistical techniques and machine learning to enrich analytics and discover insights from data. It can be said as the automation of the analytics process where insights created by this automation augments the insights from the user. These systems typically provide natural language-based interfaces, which allow users to ask questions and get answers. Using statistical techniques and machine learning helps deliver better data-driven decisions, reducing time and effort from the user side. It improves data literacy among citizen users over time. What does augmented analytics process look like? It begins with a set of enterprise data sources similar to data discovery. These data sources could be databases, documents, emails, public websites, and telemetry data. The data sets go through a data engineering pipeline that involves…
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