From the course: Building a Superstar Brand
Join today to access over 24,600 courses taught by industry experts.
Creating connections with a superstar brand
From the course: Building a Superstar Brand
Creating connections with a superstar brand
- I've often heard people describe WWE as the first original reality show, which is just funny, but I guess there's some truth to that. When you think about my father really is my father. He is Mr. McMahon, the character in the show. He is Vince McMahon, the CEO and Chairman of WWE and he is also just my dad. I really am the boss's daughter, but I play this very evil version of myself where I am putting profits ahead of people and it's all about the money for me and all this stuff. And it's a fine line because people try to discern between the two. And I often think our best storylines are when people say, "You know, I know it's entertainment. But that, that was real." When you hook people, when you can make them care, that's when the storytelling is great. When you have them asking all of those questions. And I think the reason is, and this applies to everything, it's Maya Angelou's quote, and I might butcher it slightly,…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.