From the course: Becoming a Product Manager: A Complete Guide

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Users vs. Customers

Users vs. Customers

From the course: Becoming a Product Manager: A Complete Guide

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Users vs. Customers

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- Welcome back, everyone. So do you remember where I said that sometimes the people that pay for your product are not actually the users of your product? We're going to talk a little bit more about that right now. So there's a difference between users and customers. And if you work as a B2B or business-to-business product manager, this might actually be pretty common. So one of my first product management jobs was at a company that sold social media monitoring software to companies that were interested in identifying trends on social media. So the company was called Mass Relevance, and this product we sold, the ability to log in to a platform and check out all these social media trends was something that cost like 2 to $500,000. So it was not cheap. So the people that bought this were major companies, and the people that signed the checks for this were directors of marketing or social media. And when they bought it,…

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