From the course: Becoming a Product Manager: A Complete Guide

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From the course: Becoming a Product Manager: A Complete Guide

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Find interviewees internally

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- Hey guys, welcome back to the course. So last lecture we talked about, where can you find and drill down on potential customers that you can interview, if you're in a scenario where you are pre-product or pre-launch. So the other side of the coin to this is, what do you do when you are post-product? Let's say you have some ideas for things to add to a product you already have. You have a feature list, you have a roadmap, you have a backlog. The customer development framework tells us that we need to get out of the building and start talking to our customers but where do we find the customers? Now a lot of you at home are probably thinking, well, isn't this a little more obvious? And you're right, it is more obvious. Presumably, if you're post-product, you have a list of customers, a list of free users, and potentially a list of people that have demonstrated interest in your product. Even if you're a relatively new and…

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