From the course: AI Agents for Marketing: Automate Workflows with Copilot
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Embedding responsible AI principles in marketing - Microsoft Copilot Tutorial
From the course: AI Agents for Marketing: Automate Workflows with Copilot
Embedding responsible AI principles in marketing
- [Instructor] Embedding Responsible AI principles into marketing involves understanding its role in building trust and delivering meaningful value. Responsible AI in marketing is about compliance, trust, and delivering value to the customers. This segment explains how to implement these principles in day-to-day marketing practices using the VALUE framework. VALUE means Verifying Ethical Data Usage, Auditing for Bias Mitigation, Leveraging Transparency, Understanding Impact, and finally, Ethical AI Tools. Let's discuss about each and every aspect of VALUE framework step by step. First, Verifying Ethical Data Usage. Review your data sources critically. Verify that all data is collected with proper consent and complies with privacy regulations like CDPR, HIPAA, or CCPA. Focus on anonymizing customer information wherever possible to protect individual identities. For example, tools like Microsoft Purview can help you establish and monitor workflows for data compliance. Always ask, "Is…
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