From the course: Advertising on LinkedIn

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Targeting

Targeting

From the course: Advertising on LinkedIn

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Targeting

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- [Instructor] Your strategy in selecting your targeting can make all the difference. Because if you're reaching the wrong audience, what you say to them won't matter at all. Whenever I'm visualizing how my targeting works, I always put my targeting into two different camps. I think about who is the individual that I it is I'm trying to reach, and I also think, what about what type of company that they work at? And that's because let's say I want to talk to CFOs, Chief Financial Officers. If my product costs a lot, let's say it's a subscription service that costs two or $3,000 a month, I probably am not going to reach CFOs at companies with two to five people at them. They're just not going to be the size of company that could afford a budget that high. If you remember my BANT model from earlier, targeting of the individual is how you get the authority. It's how you narrow in on the individual who has the power and the authority to make the purchase decision, but targeting the…

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