This instructor has a welcoming and calming professional tone and demeanor throughout the presentation of the topics. The topics are well described with relevant examples. The instructor clearly explains that GA4 changes rapidly, which helps viewers avoid confusion if their product version differs from the one shown in the course. Overall excellent!
Advanced Google Analytics 4 (GA4)
With Dana DiTomaso
Liked by 604 users
Duration: 2h 1m
Skill level: Advanced
Released: 8/8/2024
Course details
Google Analytics 4 (GA4) sets a new standard for data-driven insights, offering enhanced customization, sharper analysis, and more actionable metrics. In this comprehensive course, join analytics expert Dana DiTomaso as she unveils the full potential of GA4 for intermediate- to advanced-level users.
Learn how GA4’s innovative data streams and filters provide richer perspectives, while powerful integrations with tools like Google Ads and BigQuery enable deeper optimization across marketing channels. Discover built-in functionalities for event tracking, ecommerce analytics, and GA4’s newest feature—explorations—to extract granular, impactful details about patterns in customer behavior. By the end of this course, you’ll have acquired the skills you need to fully leverage your data, gather strategic business insights, and utilize GA4 effectively across different devices, applications, and platforms.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Rellie Peterson, M.Ed., Instructional Technology
Rellie Peterson, M.Ed., Instructional Technology
User-Focused Driver of Creative, Effective, and Engaging Learning Experiences | Curriculum Leader | Builder of Mindful and Intentional Training…
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Md. Sumon Ahmed
Md. Sumon Ahmed
Helping Brands Maximize Growth with Data-Driven Ads, Advanced Analytics & High-Converting Strategies | 1600+ Setups | Trusted by 380+ Advertisers |…
Contents
What’s included
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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