William Liu

“I had the pleasure of working with William for two years. William brought professional excellence, strategic planning, and data-informed decision making to our Marketing team. Under William's leadership, ACE continued to grow, fulfill our mission, and serve our students with quality, affordable education.”

“William possesses a unique and highly effective combination of leadership traits that drive his success, team growth, and the bottom-line results of the organization. First, is William's incredible ability to think strategically and tactically; Seeing the big picture and all the pieces that make up the whole. This ability to work between the macro and micro is key to the results he achieves, as he can traverse all the interconnected processes and KPIs that deliver results. Second, is his highly intentional and focused leadership. He never takes the leadership aspect of the job for granted and focuses on each individual, their contributions, motivations, and needs. William spent a tremendous amount of time educating and developing the staff and managers within our department. He looked at individual skill sets and positioned the team for maximum success. He identified skill gaps and worked to fill them himself in the short-erm while evaluating if training, education or hiring was needed. Third, was his operational prowess, solving complex issues and developing detailed processes. Creating structure and guardrails prevents ambiguity while driving execution and consistency. William's ability to think through processes and piece together multiple workflows is unmatched among Marketing leaders. Lastly, was Wiliam's empathic and culture-oriented leadership. Putting people first. William was the first person to jump in if extra hands were needed. He offered mentoring and guidance to all staff. He often evaluated workloads, and deadlines to ensure the team was balancing the rigors of a high accountability, fast-paced organization, against the challenges of work-life balance. William's effect on the organization is profound and his impact creates lasting effects well beyond his tenure.”