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Experience & Education
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Amazon
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Patents
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Policy based management for key-value pairs
Issued US 11144513B1
A processing device determines that a parameter in a data store is associated with a parameter policy, wherein the parameter comprises a key-value pair and the parameter policy comprises metadata that affects a behavioral characteristic of the parameter. The processing device determines that a criterion included in the parameter policy is satisfied. The processing device determines one or more operations specified in the parameter policy and performs the one or more operations.
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Construction of predictive user profiles for advertising
Filed US 20090271228A1
A system that facilitates targeted advertising is described in detail herein. The system includes a receiver component that receives user data that includes historical searching and browsing activity of a user. A profile generator component generates a user profile based at least in part upon a subset of the user data, wherein the user profile includes a plurality of keywords, wherein at least one keyword in the plurality of keywords is assigned a score that is indicative of a probability that…
A system that facilitates targeted advertising is described in detail herein. The system includes a receiver component that receives user data that includes historical searching and browsing activity of a user. A profile generator component generates a user profile based at least in part upon a subset of the user data, wherein the user profile includes a plurality of keywords, wherein at least one keyword in the plurality of keywords is assigned a score that is indicative of a probability that an advertisement corresponding to the keyword will be monetized.
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