“My AMAZON review of Mindy 's book The whole enchillada on Scarcity ! I have always been a fan of diving deep into a subject rather than being a dilettante . I believe that is what books are for . For superficial dips into lots of dishes short videos abound . You can plunge into Mindy Weinstein 's book with no knowledge about scarcity as an invisible selling strategy & emerge ready to unleash its power with confidence & accuracy . Buy it before it sells out !”
About
Marketing is a passion. Over the last several years, I have trained 15,000+ people how to…
Services
Activity
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Local SEO is changing—again. But this time, it’s not about search rankings. It’s about retrievability. Recognition. Being surfaced by AI systems…
Local SEO is changing—again. But this time, it’s not about search rankings. It’s about retrievability. Recognition. Being surfaced by AI systems…
Liked by Mindy Weinstein, PhD
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🚨 New Update of The AI Search Content Optimization Checklist - Now With Examples for each Recommendation in both the Post & the Google Sheets…
🚨 New Update of The AI Search Content Optimization Checklist - Now With Examples for each Recommendation in both the Post & the Google Sheets…
Liked by Mindy Weinstein, PhD
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As a marketer or advertiser, if you're juggling a dozen tasks and wish you had tools to work smarter, not harder—I've got something for you. Over…
As a marketer or advertiser, if you're juggling a dozen tasks and wish you had tools to work smarter, not harder—I've got something for you. Over…
Liked by Mindy Weinstein, PhD
Experience & Education
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Market MindShift
View Mindy’s full experience
See their title, tenure and more.
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Volunteer Experience
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Media Coordinator for Phoenix Walk 2015
Hydrocephalus Association
Health
I have been helping raise publicity and media exposure for the Phoenix Hydrocephalus Association Walk. It is a cause near and dear to my heart. There's no cure for hydrocephalus, so support and research is needed!
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Volunteer
New Life Center - Domestic Violence Shelter
- 1 year 1 month
New Life Center helps individuals and families who are impacted by domestic violence. As a volunteer, I donated and helped launch a new website for the organization.
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Publications
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The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions
McGraw Hill
See publicationDrive revenue and grow your business by using the powerful concept of scarcity
“Hurry, limited quantities available!”
“Act now, time is running out!”
“Limit of one per customer!”
Scarcity is an influence factor that carries a great deal of power, so it’s no wonder why your organization probably already uses it as a way to leverage consumer behavior. But the concept of scarcity contains multiple layers and complexities. In The Power of Scarcity, one of the country’s…Drive revenue and grow your business by using the powerful concept of scarcity
“Hurry, limited quantities available!”
“Act now, time is running out!”
“Limit of one per customer!”
Scarcity is an influence factor that carries a great deal of power, so it’s no wonder why your organization probably already uses it as a way to leverage consumer behavior. But the concept of scarcity contains multiple layers and complexities. In The Power of Scarcity, one of the country’s foremost experts on scarcity demystifies the science behind it and shows you how to use it to bolster your business.
The author explains how and why scarcity works, including the types of messages that are most effective, how to use them ethically, and common mistakes to avoid. You’ll find essential information on:
• Scarcity as an influence factor
• Why we are more afraid of loss than gain
• Scarcity versus sales
• Sending the right message at the right time
• The four key types of scarcity and how to use them
• How companies are using scarcity to build communities, create customer loyalty, and increase revenue
Innovative, inspiring, and filled with practical tips and case studies, The Power of Scarcity offers you a potent new tool for kickstarting even greater success.
Organizations
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Arizona Innovation Marketing Association
Member
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American Marketing Association
Member
Recommendations received
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