About
Articles by Maria
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My Recent PR Event Cost $0 and It Was a Success
My Recent PR Event Cost $0 and It Was a Success
Being in PR for almost 10 years, I’ve seen and hosted many events – big and small, in major markets and smaller cities,…
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How Can Anyone Use These Three PR Skills to Thrive in Uncertain Times
How Can Anyone Use These Three PR Skills to Thrive in Uncertain Times
If I could put in three terms what my career in PR has taught me so far, it would be resilience, creativity and…
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Activity
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After bringing down the house at Cosmoprof North America, BeautyMatter's John Cafarelli spotted a GOAT at the Las Vegas airport
After bringing down the house at Cosmoprof North America, BeautyMatter's John Cafarelli spotted a GOAT at the Las Vegas airport
Liked by Maria Karr
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E.746: In this episode of Skin Anarchy, host Ekta is joined by Alanna Tran, the visionary founder of BiotechBeauty®, for a conversation that…
E.746: In this episode of Skin Anarchy, host Ekta is joined by Alanna Tran, the visionary founder of BiotechBeauty®, for a conversation that…
Liked by Maria Karr
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Yesterday was a very New York kind of day - and I loved every minute of it. I started the afternoon popping into the Times Square SEPHORA - the…
Yesterday was a very New York kind of day - and I loved every minute of it. I started the afternoon popping into the Times Square SEPHORA - the…
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Experience & Education
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Maesa
View Maria’s full experience
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Projects
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Rumore Beauty
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See projectLaunched the first and only e-commerce platform introducing Russian beauty brands, RumoreBeauty.com.
Inspired by the idea of beauty rituals from my home country, I curated an assortment of skincare and haircare products, created narrative around Russian beauty, introducing the concept to the US consumers.
Fully bootstrapped, acquired 1,000+ customers nationwide with 40% repeat customer rate through integrated marketing communications strategies, including but not limited to media…Launched the first and only e-commerce platform introducing Russian beauty brands, RumoreBeauty.com.
Inspired by the idea of beauty rituals from my home country, I curated an assortment of skincare and haircare products, created narrative around Russian beauty, introducing the concept to the US consumers.
Fully bootstrapped, acquired 1,000+ customers nationwide with 40% repeat customer rate through integrated marketing communications strategies, including but not limited to media outreach, email marketing, social media marketing, SEO, affiliate marketing and strategic partnerships.
Responsible for all areas of business growth, such as website development, product curation, business development, customer service, PR, creative, social media, marketing, logistics and finance.
Languages
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English
Native or bilingual proficiency
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Russian
Native or bilingual proficiency
Organizations
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The Co-Lab
Member
- PresentThe co-lab is a member-led, private global networking community for fashion, beauty, wellness, retail, and consumer luxury professionals.
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WE ARE THE BOARD
Member / Consultant
- PresentTHE BOARD is a curated network of C-level talent that have all held high positions at global companies, agencies or successful start-ups. We work with innovative brands, disruptors, and passionate founders in the direct-to-consumer, beauty, tech, fashion, lifestyle and retail space.
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On July 1st, we celebrated 1 beautiful year of our The 7 Virtues Beauty Inc. Perfume Atelier on the Halifax waterfront — a dream I had for over a…
On July 1st, we celebrated 1 beautiful year of our The 7 Virtues Beauty Inc. Perfume Atelier on the Halifax waterfront — a dream I had for over a…
Liked by Maria Karr
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BOSS! What an amazing two days of National Sales Meeting with our entire AMOREPACIFIC US team. The energy was nothing short of Electric as we…
BOSS! What an amazing two days of National Sales Meeting with our entire AMOREPACIFIC US team. The energy was nothing short of Electric as we…
Liked by Maria Karr
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After an extensive search, we’ve hired a new Marketing Director at Bobbie- and she’s 7 months pregnant. Jaclyn Foster Green and I will have a couple…
After an extensive search, we’ve hired a new Marketing Director at Bobbie- and she’s 7 months pregnant. Jaclyn Foster Green and I will have a couple…
Liked by Maria Karr
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✨ ONE Product ✨ We launched Good Weather Skin with our one flagship product, The One Daily Sun Cream and have been blown away at the last 4 months…
✨ ONE Product ✨ We launched Good Weather Skin with our one flagship product, The One Daily Sun Cream and have been blown away at the last 4 months…
Liked by Maria Karr
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Airport retail is getting very fancy Delta Air Lines at LaGuardia
Airport retail is getting very fancy Delta Air Lines at LaGuardia
Liked by Maria Karr
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Excited for the upcoming @AdAge Small Agency Awards in Toronto next week! The agenda looks great, and I can't wait to connect with the brilliant…
Excited for the upcoming @AdAge Small Agency Awards in Toronto next week! The agenda looks great, and I can't wait to connect with the brilliant…
Liked by Maria Karr
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Reddit isn’t just for hot takes and rabbit holes anymore. It might just be the new frontier for real-time consumer insight. For marketers, brand…
Reddit isn’t just for hot takes and rabbit holes anymore. It might just be the new frontier for real-time consumer insight. For marketers, brand…
Liked by Maria Karr
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Some things I loved the past week(s). Visiting our wonderful partners Henrik Wendler Cecilie Schou Sejersen in Kopenhagen with Frank Léon de Vries…
Some things I loved the past week(s). Visiting our wonderful partners Henrik Wendler Cecilie Schou Sejersen in Kopenhagen with Frank Léon de Vries…
Liked by Maria Karr
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Excited to share we are growing our team at WE ARE THE BOARD and are looking for a Community & Communications Manager to energize and engage our…
Excited to share we are growing our team at WE ARE THE BOARD and are looking for a Community & Communications Manager to energize and engage our…
Liked by Maria Karr
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Enjoyed such an inspired and inspiring evening hosted by BeautyMatter for the book launch of G.O.A.T. Wisdom: How to Build a Truly Great Business:…
Enjoyed such an inspired and inspiring evening hosted by BeautyMatter for the book launch of G.O.A.T. Wisdom: How to Build a Truly Great Business:…
Liked by Maria Karr
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First "in the wild" sighting! And did you know Harvard Business Review Press had its own section at Barnesandnoble.com, Inc. ? #goatwisdom 🐐
First "in the wild" sighting! And did you know Harvard Business Review Press had its own section at Barnesandnoble.com, Inc. ? #goatwisdom 🐐
Liked by Maria Karr
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I think we can all agree 2025 has been a roller coaster ride so far... That's why I'm really excited to be part of the inaugural BeautyMatter State…
I think we can all agree 2025 has been a roller coaster ride so far... That's why I'm really excited to be part of the inaugural BeautyMatter State…
Liked by Maria Karr
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You dream of days like this! THANK YOU Rich Gersten Cristina Nuñez and Beauty Independent for choosing Parëva™ Beauty for the Bridge Mentorship…
You dream of days like this! THANK YOU Rich Gersten Cristina Nuñez and Beauty Independent for choosing Parëva™ Beauty for the Bridge Mentorship…
Liked by Maria Karr
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On Friday, Ulta Beauty announced the introduction of 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will…
On Friday, Ulta Beauty announced the introduction of 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will…
Liked by Maria Karr
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Proud of the passion and dedication of our North America team as we drive the next chapter of growth. #Amorepacific #kbeauty #newbeauty #fitXgrowth…
Proud of the passion and dedication of our North America team as we drive the next chapter of growth. #Amorepacific #kbeauty #newbeauty #fitXgrowth…
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