San Mateo, California, United States
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Proven track-record in SaaS, digital media, traditional media and entertainment in the US…

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Experience & Education

  • INSEAD

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Publications

  • 11 Ways to Use Video in Your Content Marketing

    Content Marketing Institute

    Are you considering allocating budget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, ROI is hard to prove -- no matter how enthusiastic your team is about video or how much you hear in digital media circles that video is the next great tactic.

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  • Plain Talk About Video for Marketing Executives

    Chief Content Officer Magazine

    Video investments are often hard to evaluate and approve. Your video project is likely directed toward top or middle of the funnel activity, making ROI hard to prove. You need some plain talk about what type of videos to consider based on different circumstances.

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  • The Big Easy - Using Animated Video in the Cloud

    PostPlanner

    Is video marketing not as popular and ubiquitous as it seemed to be? If so, why not?

    Are the use cases not clear? Are the plethora of new, inexpensive, simple and powerful cloud-based tools not as well known as they should be? As an industry, have we not made the case that video isn’t so hard?

    These are the questions we seek to answer within this post.

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  • Video: The Contender Takes the Marketing Title

    Marketing Profs

    Like a heavyweight contender, video has been rising through the ranks of marketing media, waiting for its title shot.

    In 2012, we learned that 76% of marketers plan to add video to their sites. In 2013, we learned that 93% of marketers were using video somewhere in their campaigns and 70% planned to increase their spend. At the end of 2013, that 93% was corroborated by another source, and a year later, MarketingProfs and Content Marketing Institute found that 76% of B2B content marketers…

    Like a heavyweight contender, video has been rising through the ranks of marketing media, waiting for its title shot.

    In 2012, we learned that 76% of marketers plan to add video to their sites. In 2013, we learned that 93% of marketers were using video somewhere in their campaigns and 70% planned to increase their spend. At the end of 2013, that 93% was corroborated by another source, and a year later, MarketingProfs and Content Marketing Institute found that 76% of B2B content marketers were using video, and that it was highly effective for them.

    Then, on the eve of 2015, writing on MarketingProfs, the CMO of Vidyard proclaimed 2015 the year of video marketing.

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  • #Video. It’s Special. But not that Special. 2015 Video Marketing Trends.

    Comms Axis

    In some ways, video is special. 76% of marketers plan to add video to their sites. 51.9% of those marketers cite video as the medium with the best ROI. Shoppers who view video are 1.81x more likely to purchase. Online video now reaches 60% of the US population.

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  • Five Ways to Avoid Script Development Pitfalls

    Learning Solutions Magazine

    Development and production are a series of judgment calls about how best to deliver the message in a way that is clear and effective.

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  • Why Should Marketers Care About Creating Videos

    Marketing Profs

    Beyond matching user expectations, what makes video more effective? It’s a faster path to engagement. Reading is slow. Video provides the quick fix. Video is like delivering story and visual style by IV instead of a pill.

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  • Venturing into Video Training

    Training Magazine

    Your employees present a high threshold of engagement—and a very small window in which to clear that threshold. And if the images don’t move, their imaginations do, quickly wandering elsewhere.

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  • A Creative Exercise for Writing Your Video Script

    ReelSEO

    Today’s media savvy audiences prefer being on the inside of the joke, than on the outside. They reject brands that take themselves too seriously. So rent Toxic Avenger, grab your camera and go have more fun than a barrel of 13 Monkeys.

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  • Inoculate Your Video Against the Bored Flu

    Huffington Post

    "Humor me. Type "How to Make a Viral Video" into Google. Lots of results, huh? For a small business owner, much of this advice can quickly be fed into the shredder. "Hire a famous celebrity." Sure, just do lunch with their agent. "Hire the best professional studio." Expect a 'click' after your answer to 'what's your budget.' "Create a dance." I tried to create a dance last night. My wife told me to sit down. Apparently I was blocking the TV."

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