Lane Shackleton

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of… Show more

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of an advertisement presentation or a non-advertisement presentation. The playback data is provided to a server-side data processing apparatus that stores the playback data in a data store. The playback data indicate the presentation type for the video and that playback of the video reached the end of the one of the segments. Show less

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of… Show more

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of an advertisement presentation or a non-advertisement presentation. The playback data is provided to a server-side data processing apparatus that stores the playback data in a data store. The playback data indicate the presentation type for the video and that playback of the video reached the end of the one of the segments. Show less

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for presenting aggregated performance information for video content items. The method comprises identifying a video content item displayable in a plurality of different format types to users. The method further comprises collecting performance information related to the display of the video content item when presented in each of the different format types. The method… Show more

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for presenting aggregated performance information for video content items. The method comprises identifying a video content item displayable in a plurality of different format types to users. The method further comprises collecting performance information related to the display of the video content item when presented in each of the different format types. The method further comprises aggregating the performance information for the different format types, where the performance information includes information selected from a group comprising a number of thumbnail impressions, a number of video impressions, a number of views, a view rate, an average cost-per-view, a total cost, or a number of clicks to a landing page, including providing overall performance information for the video content item. The method further comprises presenting the aggregated performance information for the video content item. Show less

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for charging advertisers for advertisements. The method comprises providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback. The method further comprises receiving, from the user, a selection of the control. The method further comprises determining when the user is… Show more

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for charging advertisers for advertisements. The method comprises providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback. The method further comprises receiving, from the user, a selection of the control. The method further comprises determining when the user is presented with the video. The method further comprises charging an advertiser associated with the video advertisement based on the determining as opposed to a time when the selection occurs. Show less