About
Articles by Katherine
Activity
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Brand dollars don’t work when you aim them at the wrong challenge. During last week’s panel discussion with Katherine Melchior Ray, Nataly Kelly…
Brand dollars don’t work when you aim them at the wrong challenge. During last week’s panel discussion with Katherine Melchior Ray, Nataly Kelly…
Liked by Katherine Melchior Ray
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🖐 We’re thrilled to see "Brand Global, Adapt Local" featured in one of the World's Best Blogs: Eric Jacobson on Management and Leadership captures…
🖐 We’re thrilled to see "Brand Global, Adapt Local" featured in one of the World's Best Blogs: Eric Jacobson on Management and Leadership captures…
Liked by Katherine Melchior Ray
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Big News from the Goodstory Team! A year ago, I adopted my second cattle dog, Olive, with a promise to focus on training… not just in real life…
Big News from the Goodstory Team! A year ago, I adopted my second cattle dog, Olive, with a promise to focus on training… not just in real life…
Liked by Katherine Melchior Ray
Experience & Education
Licenses & Certifications
Volunteer Experience
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International Advisory Board Member
EDHEC Executive Education & MBAs
- Present 2 years 4 months
Education
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Membership and Communication Committees, Women's Launch Pad Mentor
Brown University Women's Leadership Committee
- Present 10 years 11 months
Education
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Board Member
Wildfang.com
- 2 years 8 months
A fast-growing retail brand at the intersection of women's empowerment and blended gender lines. "Born to be Wild Feminists because equal rights are for everybody."
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Member
Oregon Venture Fund
- Present 9 years 7 months
The Oregon Angel Fund (OAF) is a community supported, professionally managed, investor driven venture fund. The fund provides investors privileged access to the most promising startups and early-stage growth companies in Oregon and SW Washington.
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Advisory Committee for Garden Relaunch
Portland Japanese Garden
- Present 10 years
Arts and Culture
Invited to serve on the Marketing Advisory Committee for relaunching the Portland Japanese Garden Cultural Crossing in April 2016 after a $33 Million expansion.
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Publications
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Brand Global, Adapt Local: How to Create Brand Value across Cultures
Kogan Page
Expanding internationally opens doors to new markets, growth and innovation—but success depends on adapting to cultural nuances without losing brand consistency. The majority of global consumers prefer to buy from brands that share their values, but many companies still take a one-size-fits-all approach, resulting in costly missteps, lost revenue, and diminished trust. As the world becomes more interconnected yet culturally distinct, the ability to master cultural intelligence is essential for…
Expanding internationally opens doors to new markets, growth and innovation—but success depends on adapting to cultural nuances without losing brand consistency. The majority of global consumers prefer to buy from brands that share their values, but many companies still take a one-size-fits-all approach, resulting in costly missteps, lost revenue, and diminished trust. As the world becomes more interconnected yet culturally distinct, the ability to master cultural intelligence is essential for brands to thrive.
In Brand Global, Adapt Local: How to Build Brand Value Across Cultures, Nataly Kelly and I explain how the world’s top brands achieve this balance.
📘 Pre-order here: https://lnkd.in/gxfDjmKD — Use code KOGANPAGE25 for 25% off.
Courses
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International Marketing: Best Practices for a Changing World
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Honors & Awards
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Most Compelling Woman in the Travel Industry
Premier Traveler
Languages
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French
Native or bilingual proficiency
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Japanese
Full professional proficiency
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Spanish
Limited working proficiency
Organizations
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Brown University Women's Leadership Council
Member, Mentor
- Present -
Brown University Alumni Association
Treasurer (Elected by Alumni)
- PresentThe Brown Alumni Association facilitates alumni participation in the worldwide Brown community. Most Board of Governors members have distinguished themselves as leaders within Brown’s volunteer programs or alumni communities. Organized as a 501(c)3, a 25-member nominated Board of Governors oversees the operations. As Treasurer, I helped reduce a gap in our operating budget and launched an online alumni marketplace.
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International Women's Forum
Member
- Present -
Brown University Alumni Association
Member, Board of Governors
-I led Finance and Marketing Committees, where we increased revenue from financial products through strategic marketing and launched a Brown alumni marketplace on ETSY.
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Portland State University, Center for Japanese Studies
Board Member
-The Center for Japanese Studies supports research on Japan and the Japanese American experience. CJS provides a forum for related academic activities and the free exchange of ideas. The Center is committed to preparing PSU students to become leaders in business, government, arts, and the academy by fostering cross-cultural understanding. It seeks to facilitate understanding of Japan as well as the Japanese American experience among students, faculty, and the greater Portland community through a…
The Center for Japanese Studies supports research on Japan and the Japanese American experience. CJS provides a forum for related academic activities and the free exchange of ideas. The Center is committed to preparing PSU students to become leaders in business, government, arts, and the academy by fostering cross-cultural understanding. It seeks to facilitate understanding of Japan as well as the Japanese American experience among students, faculty, and the greater Portland community through a variety of curricular and outreach programs.
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🖐 We’re thrilled to see "Brand Global, Adapt Local" featured in one of the World's Best Blogs: Eric Jacobson on Management and Leadership captures…
🖐 We’re thrilled to see "Brand Global, Adapt Local" featured in one of the World's Best Blogs: Eric Jacobson on Management and Leadership captures…
Shared by Katherine Melchior Ray
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Its officially one month post Cannes and that’s a wrap on our content! 🎬 A massive thank you to our incredible partners, panelists, and every…
Its officially one month post Cannes and that’s a wrap on our content! 🎬 A massive thank you to our incredible partners, panelists, and every…
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Most CEOs outsource detail. Bernard Arnault obsesses over it. When I was at Louis Vuitton, I once received a fax from Arnault at 5AM Paris time…
Most CEOs outsource detail. Bernard Arnault obsesses over it. When I was at Louis Vuitton, I once received a fax from Arnault at 5AM Paris time…
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While many are quick to jump on the women's sports hype, this partnership has all the ingredients for sustainable success: thoughtful, authentic…
While many are quick to jump on the women's sports hype, this partnership has all the ingredients for sustainable success: thoughtful, authentic…
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